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- <text id=90TT0134>
- <title>
- Jan. 15, 1990: Business Notes:Landscaping
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Jan. 15, 1990 Antarctica
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 49
- Business Notes
- LANDSCAPING
- That'll Cost a Lot of Coconuts
- </hdr>
- <body>
- <p> When they close up shop at night, many Southern California
- landscapers have to lock up their most valuable merchandise:
- palm trees. The plants, essential for any chic Southwestern
- edifice, are in such demand that nurseries are unable to keep
- them in stock. A prize specimen of Phoenix reclinata, which
- grows only a foot a year, now retails for $25,000. The new
- Mirage Hotel in Las Vegas spent a seven-figure sum to install
- 200 palms averaging 40 ft. each.
- </p>
- <p> Landscapers are replenishing their supply by buying mature
- trees from homeowners. The most sought-after palms were planted
- in the 1940s, when Los Angeles promoted the trees to boost its
- mystique. The palms have become hot property in more ways than
- one. Unscrupulous dealers roam neighborhoods at night, digging
- pygmy palms out of yards and grabbing potted ones from the
- fronts of landscape centers.
- </p>
-
- </body>
- </article>
- </text>
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